Discovery Projects

An extensive Conversion Rate Optimization (CRO) plan is developed to reverse the stagnant trend in an ecommerce company and drive a significant increase in its revenues. This plan consists of 10 specific initiatives, categorized into five key business levers.

Two underperforming photovoltaic solar plants are being analyzed to determine the root cause of the problem. The analysis considers several perspectives, including sensor data, energy generation, and the efficiency in the energy conversion.

The available public AirBnb data is analysed to find insights that can help to understand the characteristics of the vacation rental market in Madrid (Spain) and guide the team’s research work in terms of rental prices, occupancy levels and purchase prices.